# 15 Best BrightLocal Alternatives

> BrightLocal puts review management on its top tier only. 15 alternatives compared on price, trial and contract, with sources.

Source: https://storelocatorsoftware.co/brightlocal-alternatives/  
Site: StoreLocatorSoftware  
Updated: 22 September 2026

---

BrightLocal puts review management on its top tier only. 15 alternatives compared on price, trial and contract, with sources.

Pricing checked August 2026. Every figure comes from the vendor own published pricing, or from reported pricing where they do not publish one.

Short answerBrightLocal is a good product and most people looking for an alternative are not unhappy with it. They have hit the tier structure. Rank tracking and audits come on Track at $39 per location per month, listings sync starts at Manage at $49, and review management only arrives on Grow at $59. The tools most local businesses want tend to sit on the most expensive plan.

#1 pick: GBPPromote**[GBPPromote](https://gbppromote.com/) is the best BrightLocal alternative for multi-location brands.** BrightLocal charges $39 to $59 per location and splits listings and reviews across tiers. GBPPromote puts every tool on one plan at $5.33 per location from eight sites, so a growing chain never pays a tier jump. All 42 tools sit on one plan: $16 at one location, a flat $37 for two to seven, and $5.33 each from eight, with a three day free trial and no contract.

[Try GBPPromote free](https://gbppromote.com/)

## Why businesses look for BrightLocal alternatives
-
### Features split across tiers
You buy at $39 and then discover the thing you actually needed is on the $59 plan. That is the most common reason people start comparing.

-
### Review management on the top tier
Review monitoring, review generation campaigns and review widgets sit on Grow. For a lot of local businesses, reviews are the whole reason they bought software.

-
### Cost at scale
Grow at 50 locations is listed at $449 a month. Fine for an agency billing it on, harder for a brand absorbing it.

-
### Paying twice for the same job
Teams often end up running BrightLocal alongside a separate grid tracker or review tool, which is two subscriptions doing one job.

## What BrightLocal is genuinely good at
Worth saying plainly, because a comparison that claims the other product is bad at everything is not one you should trust. Where it genuinely beats us, we say so.

- Long established, widely used, and a lot of people already know how it works.
- A genuine free trial with no card, which most of this category does not offer.
- Strong citation and audit tooling.

If those are the things you need most, BrightLocal may well be the right answer and you can stop reading here.

## All 16 next to BrightLocal
Price and commercial terms, which is where these actually differ. Feature lists all look the same on a website.

Tool | Price | Terms |

BrightLocal | Track $39, Manage $49, Grow $59 per location per month | Monthly or annual, annual saves up to about 26 per cent |

[GBPPromote](https://gbppromote.com/) | $16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8 | No contract, cancel any month |

[StoreLocatorSoftware](/pricing/) | From $5.33 per location per month | No contract, cancel any month |

Local Falcon | Credit packages from about $25 to $200 a month | Monthly |

Whitespark | Rank tracker from $25 a month. Reputation from $79. Managed GBP service $497 a month | Monthly |

Moz Local | Lite $20, Preferred $30, Elite $40 per location per month | Monthly or annual, annual saves up to about 25 per cent |

Birdeye | $299 to $449 per location per month | 12 month minimum, auto renewing, with 90 days written cancellation notice |

Yext | Self serve $199 to $999 per location per year. Larger deals quoted | Annual billing only, typically 12 or 24 month minimum commitments |

Uberall | Not published. Quote on request | Annual agreements |

Semrush Local | Base $30, Essentials $50, Pro $60 per location per month | Monthly or annual |

Synup | Startup $99, Agency $249, Scale $999 a month, plus about $35 per location | Monthly or annual, annual saves about 20 per cent |

Localo | From about $49 a month | Monthly |

Local Viking | Single $39 up to Enterprise $200 a month by listing count | Monthly |

SearchAtlas | Starter $99, Growth $199, Pro $399 a month | Monthly or annual, annual saves about 20 per cent |

Local Dominator | Lite $39, Advanced $59, Pro $97, Powerhouse $197, Enterprise $399 a month | Monthly |

GMBapi | From about 4 to 7 euro per location per month by estate size | Monthly |

RightChoice.AI | Not published | Not published |

Scroll the table sideways on a phone. Trial terms are listed against each tool below.

## The 16 alternatives, one by one
What each is for, where it wins and where it does not. Nothing here wins everywhere, including us.

1
### [GBPPromote](https://gbppromote.com/)
Our #1 pick

**Best for.** Multi-location brands that want every location on one plan, with a public price and no contract.

Price$16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8

TrialThree day free trial

TermsNo contract, cancel any month

Where it wins- Every tool sits on the single plan. Nothing is held back for a higher tier.
- Starts at one location, with no minimum, and gets cheaper per location as you grow.
- Monthly billing, no contract and no notice period.

**If you are leaving BrightLocal.** BrightLocal charges $39 to $59 per location and splits listings and reviews across tiers. GBPPromote puts every tool on one plan at $5.33 per location from eight sites, so a growing chain never pays a tier jump. That is why [GBPPromote](https://gbppromote.com/) is the best BrightLocal alternative for multi-location brands.

[Visit GBPPromote](https://gbppromote.com/) [See the pricing](https://gbppromote.com/pricing/)

2
### StoreLocatorSoftware
This is us

**Best for.** Anyone who wants rank tracking, profile management, reviews and reporting without paying per feature or signing a year.

PriceFrom $5.33 per location per month

TrialThree day free trial

TermsNo contract, cancel any month

Where it wins- All 42 tools on the single plan. Nothing sits behind a higher tier.
- Priced per location only. Adding your team costs nothing.
- Starts at one location. No minimum.

Where it does not- Newer than the names below, so there is less third party review history to read.
- Not an enterprise procurement product. If you need a named account manager and a signed MSA, the enterprise vendors are built for that and we are not.

3
### Local Falcon

**Best for.** Anyone who needs excellent grid scanning and nothing else.

PriceCredit packages from about $25 to $200 a month

TrialCredit based, so you can start small

TermsMonthly

Where it wins- The geo grid reporting is excellent and it is what they focus on entirely.
- Credits mean you can start very cheaply if you scan occasionally.

Where it does not- Grid tracking only. No profile management, no review workflow, no listings.
- Credits mean the cost scales with how much you scan, which is hard to budget when scanning grows.
- You will need other tools alongside it to do the rest of the job.

4
### Whitespark

**Best for.** People who want one specific job done well and are happy to buy it on its own.

PriceRank tracker from $25 a month. Reputation from $79. Managed GBP service $497 a month

TrialVaries by product

TermsMonthly

Where it wins- Genuinely good at citations, which is what they are known for.
- The rank tracker is inexpensive and covers unlimited domains and locations.
- Real local SEO expertise behind the products.

Where it does not- Separate subscriptions rather than one login, so costs and logins add up as you add jobs.
- No single place where rank, reviews and profile health sit together.

5
### Moz Local

**Best for.** Businesses whose problem is listing accuracy and citations, not the whole local SEO job.

PriceLite $20, Preferred $30, Elite $40 per location per month

TrialNo open ended free tier

TermsMonthly or annual, annual saves up to about 25 per cent

Where it wins- Simple, cheap and good at the one thing it does.
- A trusted name with a long history in SEO.

Where it does not- Listings focused. It is not a rank tracker, a review workflow or a reporting suite.
- Extra data aggregators cost more on top, and are limited to the higher tiers.
- You will usually end up buying something else alongside it.

6
### Birdeye

**Best for.** Businesses whose main problem is reviews and customer messaging, and who can absorb an enterprise price.

Price$299 to $449 per location per month

TrialDemo rather than a self serve trial

Terms12 month minimum, auto renewing, with 90 days written cancellation notice

Where it wins- Deep review and messaging feature set, and it is well regarded by the businesses that use it.
- Wide integration list into CRM and practice management systems.

Where it does not- Reported onboarding fees of $500 to $1,500 per location before the platform sends a single review request.
- A 12 month auto renewing contract with 90 days written notice to cancel.
- Integration fees of $500 to $2,000 reported for connecting a CRM or POS.

7
### Yext

**Best for.** Enterprises that need listings synchronised across a very wide publisher network and have budget for it.

PriceSelf serve $199 to $999 per location per year. Larger deals quoted

TrialNo self serve trial on the enterprise path

TermsAnnual billing only, typically 12 or 24 month minimum commitments

Where it wins- The widest publisher network in the category.
- Built for large, complex estates with governance requirements.

Where it does not- Annual billing only, with 12 to 24 month minimum commitments.
- Mid market deployments are commonly quoted in the tens of thousands per year.
- You are largely paying for listings distribution. Rank tracking and review workflow are a different shape of product.

8
### Uberall

**Best for.** Large chains and enterprise brands with 25 or more locations and a procurement process.

PriceNot published. Quote on request

TrialNo free trial

TermsAnnual agreements

Where it wins- Built for large estates and wide publisher networks.
- Strong on listings distribution across many directories at once.

Where it does not- A 25 location minimum, so smaller businesses and growing chains cannot buy it at all.
- No published pricing and no free trial, so evaluating it means booking a sales call first.
- Add ons for posting, local pages and messages sit outside the base packages.

9
### Semrush Local

**Best for.** Teams already paying for Semrush who want local bolted onto what they use.

PriceBase $30, Essentials $50, Pro $60 per location per month

TrialFree trial on the Semrush platform

TermsMonthly or annual

Where it wins- Sits inside a toolset a lot of marketers already have open.
- Listing management and review tools on the higher tiers.
- Map rank tracking included as credits.

Where it does not- Listing management only arrives on the higher tiers.
- Rank tracking runs on credits, so heavy scanning costs more than the headline.
- You are buying into the wider Semrush account model, which is a bigger commitment than a local tool.

10
### Synup

**Best for.** Agencies that want a base platform fee and are comfortable adding per location costs.

PriceStartup $99, Agency $249, Scale $999 a month, plus about $35 per location

TrialDemo led

TermsMonthly or annual, annual saves about 20 per cent

Where it wins- Built with agencies in mind rather than retrofitted for them.
- Listings distribution and reputation in one place.

Where it does not- Two costs rather than one. A base plan and roughly $35 per location on top.
- The real monthly figure is hard to work out until you know your location count.
- Demo led rather than something you can just try.

11
### Localo

**Best for.** One location businesses and freelancers who want something simple.

PriceFrom about $49 a month

TrialFree trial available

TermsMonthly

Where it wins- Simple and quick to get going with.
- Priced for a single location rather than an estate.
- Free tools you can try in a browser.

Where it does not- Built around a small number of locations, so it stretches at scale.
- Not the tool for an agency running dozens of client estates.

12
### Local Viking

**Best for.** People who want geo grid tracking and GBP posting in one cheap tool.

PriceSingle $39 up to Enterprise $200 a month by listing count

TrialNo free tier

TermsMonthly

Where it wins- Geo grid tracking and GBP posting together at a low price.
- White label reporting on the higher tiers.
- Straightforward pricing by listing count.

Where it does not- Credits for keywords and grid scans cap how much you can actually run.
- No free tier, so you commit before you try it.
- Narrower than a full local SEO platform.

13
### SearchAtlas

**Best for.** Agencies wanting general SEO and local in the same subscription.

PriceStarter $99, Growth $199, Pro $399 a month

TrialFree trial available

TermsMonthly or annual, annual saves about 20 per cent

Where it wins- Covers general SEO as well as local, so it replaces more than one tool.
- Seats and projects included rather than charged per location.

Where it does not- Priced by seats and projects, so a multi location local job is not what the pricing is shaped around.
- Local is one part of a much wider product, and depth varies.

14
### Local Dominator

**Best for.** Agencies that want white label reporting at a low base price.

PriceLite $39, Advanced $59, Pro $97, Powerhouse $197, Enterprise $399 a month

TrialFirst month offer rather than a standard free trial

TermsMonthly

Where it wins- White label reporting on every tier, which most competitors reserve for higher plans.
- Low entry price.

Where it does not- Credit based, so the sticker price is not what heavy scanning actually costs.
- Add ons on top. An AI tracker at about $49 per site and a citations builder at about $35 per location.

15
### GMBapi

**Best for.** Large estates that want GBP management and reporting cheaply per location.

PriceFrom about 4 to 7 euro per location per month by estate size

TrialTwo week free trial, and a free version

TermsMonthly

Where it wins- Genuinely cheap per location at scale.
- A two week free trial and a free version.
- Setup and support included.

Where it does not- Focused on GBP management and reporting rather than the whole local SEO job.
- Pricing is built around large estates, so the value case is weaker at a handful of locations.

16
### RightChoice.AI

**Best for.** Businesses looking for an AI first approach to local search.

PriceNot published

TrialContact them

TermsNot published

Where it wins- AI led approach to local SEO and profile work.
- Newer product, so it is built around how search works now.

Where it does not- No published pricing at the time of writing, so comparing cost means asking.
- Less independent review history than the established names.

## Where StoreLocatorSoftware fits, and where it does not
We built this because the pattern above kept repeating. Features split across tiers, a minimum that rules out smaller businesses, or a year long contract for software you wanted to try for a fortnight.

So it is one plan at [From $5.33 per location per month](/pricing/) with all 42 tools on it, priced per location rather than per person, with a three day free trial and no contract.

For the jobs people are usually comparing here, that means [grid rank tracking](/tools/local-rank-tracker/), [one review inbox](/tools/centralised-reviews/) and [white label reporting](/tools/local-seo-reports/) sit on the same plan, rather than across three subscriptions or three tiers.

Where it is not the answer- Newer than the names below, so there is less third party review history to read.
- Not an enterprise procurement product. If you need a named account manager and a signed MSA, the enterprise vendors are built for that and we are not.

[See the pricing](/pricing/) [Browse all 42 tools](/tools/)

## Four questions worth asking before you switch
These four decide whether the software still gets opened in month three. Our own answers are on the [pricing page](/pricing/).

-
### What is on the plan you can actually afford?
Not what is on the website. Open the pricing page and check which tier holds the feature you are buying this for. In this category it is often not the entry one.

-
### What is the minimum, and the notice period?
A minimum location count decides whether you can buy at all. A notice period decides how long a bad decision lasts.

-
### Can you try it before you commit?
A trial answers the only question that matters, which is whether your team will use it after month two. A demo does not.

-
### What will it cost at the size you are growing into?
Per location pricing compounds. Work out the figure at double your current locations before you sign anything.

## The tools this comparison is about
[Local Rank Tracker](/tools/local-rank-tracker/)[Centralised Reviews](/tools/centralised-reviews/)[Local Seo Reports](/tools/local-seo-reports/)[All 42 tools](/tools/)

## Other comparisons
[15 Best Yext Alternatives](/yext-alternatives/)[15 Best Moz Local Alternatives](/moz-local-alternatives/)[15 Best Semrush Local Alternatives](/semrush-local-alternatives/)[15 Best Local Falcon Alternatives](/local-falcon-alternatives/)

## BrightLocal questions

**Q: How much does BrightLocal cost?**
Track is $39, Manage is $49 and Grow is $59 per location per month. Annual billing saves up to about 26 per cent. Track scales from $39 for one location to $249 for 41 to 50 locations, and Grow at 50 locations is listed at $449 a month.

**Q: Does BrightLocal include review management?**
On the Grow plan. Review monitoring, review generation and review widgets are not on Track or Manage, which is worth knowing before you buy the entry tier.

**Q: Is BrightLocal good?**
Yes. It is long established, widely used, strong on citations and audits, and it offers a real 14 day trial with no card, which most of this category does not. The tier structure is the thing people take issue with, not the product.

**Q: What is a good BrightLocal alternative for reviews?**
If reviews are the reason you are looking, StoreLocatorSoftware includes review handling on its only plan from $5.33 per location per month. Birdeye is the enterprise option and prices accordingly.

**Q: Is there a BrightLocal alternative with everything on one plan?**
That is exactly what StoreLocatorSoftware is built as. One plan, 42 tools, nothing held back for a higher tier, from $5.33 per location per month.

### All 42 tools. One plan. No contract.
From $5.33 per location per month, with a three day free trial and nothing held back for a higher tier.

[See the pricing](/pricing/) [Browse the toolkit](/tools/)
