Amit Gupta
Author

Amit Gupta

Local SEO, StoreLocatorSoftware · 12+ years experience

Amit Gupta works on local search at StoreLocatorSoftware, the platform behind the 42 tools on this site. He writes the comparisons and the how to guides here. Pricing quoted about other products is checked against each vendor's own published pages before it goes out, and the date it was checked is printed at the top of every comparison. If a figure here is wrong, email support@storelocatorsoftware.co and it gets corrected.

129 articles Website

Latest articles

Reviews and Reputation

How to Reply to Google Reviews Without Getting Rejected

Anyone who manages the profile can reply to a Google review in about 2 minutes: open your Business Profile in Search or…

September 2, 2026
Local SEO Strategy

Local Citations and NAP Consistency: What Actually Matters

A local citation is any spot on the web where your name, street address and phone number turn up, together or in…

September 2, 2026
Reviews and Reputation

How to Remove a Google Review (and When You Actually Can)

You can remove a Google review in exactly one situation: when it breaks one of Google’s content policies. That is the whole…

September 2, 2026
Local SEO Strategy

Benefits of Local SEO: What Your Money Actually Buys

Local SEO puts you in front of people already looking for what you sell, inside the few blocks or few miles where…

September 2, 2026
Local SEO Strategy

How to Rank Higher on Google Maps: The Ordered Playbook

Ranking higher on Google Maps is a short list of jobs done in the right order. Set the most specific primary category…

September 2, 2026
Google Business Profile

How to Create a Google Business Profile From Scratch

Creating a Google Business Profile takes about 15 minutes. You sign in with a Google account your business controls, open the Business…

September 2, 2026
Google Business Profile

How to Verify Your Google Business Profile, Start to Finish

To verify a Google Business Profile, you complete whichever proof Google asks for. For most businesses that now means recording a short…

September 2, 2026
Google Business Profile

How to Change Your Business Address on Google Maps

You change your business address on Google Maps by editing your Google Business Profile, not the map itself. Sign in with the…

September 2, 2026
Google Business Profile

How to Optimize Your Google Business Profile, Field by Field

Optimizing a Google Business Profile comes down to two jobs: fill every field with specific, true information, then keep the profile from…

September 2, 2026
Google Business Profile

Google Business Profile Cost: What’s Free and What Isn’t

A Google Business Profile costs nothing. Creating it, claiming it, verifying it, adding photos, listing services, publishing posts, answering reviews, reading the…

September 2, 2026