Multi-Location Report
Roll performance up across locations while keeping the detail for each one underneath.
A multi location report puts the summary and the per site detail in one document. Leadership reads the top, the person responsible for a branch reads their own row, and nothing hides in the average.
What it does
A brand average hides the locations that need help. A figure that looks respectable across the estate routinely covers four sites doing badly enough to matter. Because the average is what leadership sees, those four stay invisible until somebody visits or a franchisee complains.
The opposite mistake is just as common. Send every location its own report and nothing else, and nobody has the overview. Regional patterns go unnoticed and leadership has no basis for deciding where to put support.
A rollup report answers both at once. The summary sits at the top and the per site detail sits under it, in the same document. Leadership reads the first page. The person who owns a branch reads their row. Nobody has to open thirty files to work out what is going on.
The detail underneath is what makes the summary trustworthy. A number with no way to check it invites arguments. A number with thirty rows beneath it ends them.
Everything you get
Summary and detail together
The estate view on top, every location underneath, in one document rather than two.
Ranked so the weak sites show
Locations sorted by performance, so the ones needing help are not buried alphabetically.
Group how you operate
By region, brand, manager or franchisee, so the report matches how decisions get made.
The same metrics everywhere
Every site measured the same way, which is the only thing that makes a comparison mean anything.
Period comparison per site
This month against last, per location, not just for the estate.
Grid maps included
The heat map for each location, because that is the part people understand.
Your branding
Logo and colours throughout, on the same plan.
Sent on a schedule
Set the date once and it goes out without anyone building it.
Export per location
Split out one site for the person who only needs that one.
From setup to first result
- 1
Add every location
Including the ones nobody asks about. Those are usually the four hiding in the average.
- 2
Use one measurement for all
Same grid, same keywords, same period. Otherwise you are comparing measurements, not locations.
- 3
Group it the way you run things
By region if regions have owners. By franchisee if franchisees do.
- 4
Sort by performance
Alphabetical order buries the sites that need the meeting.
- 5
Put the comparison in
A number for this month with nothing beside it tells nobody anything.
- 6
Add a short commentary
Three sentences on what moved and why. That is what leadership actually reads.
- 7
Send it on a schedule
The first working day of the month, without anyone assembling it.
What changes when you use it
- Reporting only the average
- Different keywords per location
- Alphabetical ordering
- Leaving out the small branches
- No comparison period
- Averages protect weak sites
- Per site reports lose the pattern
- Detail is what makes a summary credible
- Comparisons need identical measurement
- Sorting decides what gets attention
Averages protect weak sites
Four bad locations disappear into a respectable brand number, and stay invisible until somebody complains.
Per site reports lose the pattern
Thirty separate documents means nobody sees that a whole region is slipping.
Detail is what makes a summary credible
A headline figure with rows underneath ends arguments. One without them starts them.
Comparisons need identical measurement
Different keywords or grids per site means you are comparing methods, not performance.
Sorting decides what gets attention
A list in alphabetical order gets read from the top. A list sorted by performance gets acted on.
One document beats thirty
Leadership will read one page. They will not open thirty files, and everybody knows it.
What it measures
- Locations covered
- Estate wide averages
- Position and movement per location
- Reviews and reply rate per site
- Which sites improved and which slipped
- Gap between the best and worst site
Reports you can send
Every output can be exported and carries your branding, never ours.
Estate summary
The headline figures across every location.
Ranked location table
Every site, sorted by performance.
Per location detail
Rankings, reviews and profile activity for each.
Grid maps
A heat map per location.
Period comparison
This period against last, per site.
Branded export
The whole thing with your logo, as a file or a link.
Who this is built for
Report a multi site client without building thirty documents.
Find the four branches the average was hiding.
One network view with a row every franchisee can read.
A new location joins the same report the month it opens.
Get more out of it
- Include every location, especially the ones nobody asks about.
- Measure every site the same way or the comparison is meaningless.
- Sort by performance, never alphabetically.
- Always include a comparison period.
- Group the report the way responsibility is actually divided.
- Add three sentences of commentary at the top.
Reporting only the average
It is the number most likely to be fine while four sites are not.
Different keywords per location
You end up comparing how each site was measured rather than how it performed.
Alphabetical ordering
The sites that need the conversation get buried in the middle.
Leaving out the small branches
Those are usually where the problem is, precisely because nobody looks.
No comparison period
A position with nothing beside it does not tell leadership whether to be pleased.
By hand, or with this
| Doing it manually | With Multi-Location Report |
|---|---|
| A brand average that hides four sites | Every location ranked underneath |
| Thirty separate reports | One document with the detail inside |
| Different measurement per site | The same grid and keywords everywhere |
| Alphabetical lists | Sorted by who needs attention |
| Numbers with nothing to compare | This period against last, per site |
| Assembled by hand each month | Sent on a schedule |
- Add every location you operate
- Set one grid and one keyword set for all of them
- Group by region, manager or franchisee
- Sort the table by performance
- Turn on the comparison period
- Write three sentences of commentary
- Schedule the send date
One of 42 tools on the same plan
Every tool below is on the same plan at the same price. Nothing here is an extra, an upgrade or a separate subscription.
Rank & Visibility
Manage Profiles
Posts & Automation
Reviews & Reputation
Reports & White-Label
Questions people ask
What is a multi location report?
One document holding the estate summary and the detail for every site underneath, so leadership can read the top and a branch manager can read their own row.
Why not just report the average?
Because a respectable average routinely hides four sites doing badly. The average is the number most likely to look fine while something is wrong.
Why not send each location its own report?
Then nobody has the overview. Regional patterns go unnoticed and there is no basis for deciding where to put support.
Does every location need the same keywords?
Yes, and the same grid. Otherwise you are comparing how each site was measured rather than how it performed.
How should the table be sorted?
By performance. Alphabetical order buries exactly the sites that need the conversation.
Can it carry my branding?
Yes, throughout, on the same plan. Nothing on it says who built the tool.
Can I send one site its own copy?
Yes. The per location detail can be split out for the person who only needs their own.
Every tool. One price. Nothing extra to buy.
$5.33 per location per month gets you Multi-Location Report and the other 41 tools.